In 2025, Ridley will make his return to the professional peloton as the official partner of the Norwegian cycling team Uno-X Mobility: a collaboration that will involve both the men's and women's teams, both competing at the highest levels of international competitions. This partnership is based on shared values, such as the constant search for innovation and a passion for cycling., and marks the beginning of a collaborative project that will last for ten years (!), demonstrating the ambition of both parties in building a successful future.
Ridley is headquartered in the heart of the “Belgian Bike Valley“, an area considered the hub of cycling in Belgium. Here you will find cutting-edge facilities such as the “Factory of Dreams”, the brand new “Ridley Experience Center” and the “Performance Optimization Center”, which include advanced technologies such as a high-tech wind tunnel, the first of its kind for a bicycle brand. These innovations allow Ridley to build extremely fast bikes, a goal Ridley CEO Jochim Aerts and Uno-X General Manager Thor Hushovd deeply share.
Common goal: the Tour
One of the main goals of this partnership is to win the Tour de France in the coming years, and Ridley, thanks to decades of experience in developing high-performance bicycles, will join the Uno-X in achieving this milestone.
«The world of racing runs through our veins – said Jochim Aerts – and therefore collaborating with Uno-X Mobility is a unique opportunity for us. We are a cutting-edge team, with a lot of ambition, the right values and a constant drive for innovation.».
"Performance and aerodynamic optimization," Thor Hushovd replied, "are our top priorities. We're both highly motivated to thrive in this long-term collaboration, with the goal of creating the fastest and best bikes for our athletes."
The collaboration between Ridley and Uno-X will not be limited to simply supplying bicyclesIn line with Ridley's corporate philosophy, each individual bike will be designed to offer functional advantages, optimally combining speed and design. The ongoing dialogue between the two parties will allow for the development of increasingly high-performance bicycles, specifically designed to meet the needs of professional riders. La The collaboration will officially begin on January 1st 2025., kicking off a long-term project that aims to bring both partners to the top of world cycling.
The Belgian Bike Valley
One of the central elements of the collaboration will be access by Uno-X cyclists to the world-class facilities at the Belgian Bike Valley. Runners will be able to take advantage of advanced technologies such as the climatic chamber, the wind tunnel, and the ability to adapt bikes to their specific needs. This will give them a significant advantage in terms of preparation and performance.
The partnership between Ridley and Uno-X Mobility, in addition to consolidating the image of the two brands, represents one of the first steps in the growth path of the Norwegian team which aims to become a protagonist in international cycling over the next ten years.
Founded in 2020, Team Uno-X quickly gained attention thanks to the talent of its Scandinavian riders and their fighting spirit. In 2023, the team made its debut at the Tour de France, highlighting its potential. In 2024, promising names such as Tobias Halland Johannessen and Andreas Leknessund they joined established stars like Magnus Court and Alexander Kristoff, consolidating Uno-X's presence in the international cycling scene.
The collaboration with Ridley therefore represents a fundamental piece for the future of the team, which will continue to grow with the aim of establishing itself among the greats of world cycling.
