The world of indoor cycling is constantly evolving, and ROUVY is once again proving its leadership. The Czech virtual training app, known for bringing the world's most iconic routes into cyclists' homes, has announced the acquisition of BKOOL, a Spanish virtual cycling platform. This strategic move further consolidates ROUVY's position as a leading player in the indoor cycling sector.
ROUVY has seen significant growth in recent years, boasting a solid subscriber base of 250.000. This steady growth has solidified the brand, enabling it to react promptly to industry changes and support the ongoing development of the platformThe goal is clear: to offer an increasingly immersive and engaging indoor workout experience.
The union of their respective forces
BKOOL, with a strong presence in Spain, France and Denmark, represented a strategic prospect for The ROUVY Group. The acquisition now aims to strengthen ROUVY's position in these key territories. Furthermore, BKOOL's solution for converting GPX files into 3D virtual routes was seen as complementary to ROUVY's flagship application and its Route Creator technology. This synergy will strengthen the mission of connecting the world of indoor training with the outdoor riding experience..
“Our goal,” said Petr Samek, co-founder and CEO of ROUVY (and now also CEO of BKOOL), “is to provide the best experiences, the best value and the best riding options for cyclists around the world. Bringing together ROUVY, FulGaz and now BKOOL brings together a extensive experience and unique features under one roof, clearly positioning ourselves as the leader in the indoor cycling market. From maintaining fitness to exploring exotic landscapes to training for an IRONMAN, we can now better support all cyclists. And the increased ability to invest in product, marketing and exciting collaborations will bring even more value to athletesThis acquisition is another step towards ROUVY’s mission to connect indoor and outdoor, helping cyclists improve year-round and enabling them to achieve their sporting dreams.”
Support and innovation for cyclists
ROUVY expressed its respect for BKOOL as a provider of indoor cycling experiences with real routes and for its passionate user base. The financial challenges faced by BKOOL, particularly the transition from hardware to digital experience, have been documented and recognized. ROUVY's experience and reputation in the realistic indoor cycling market will bring a customer-centric approach, benefiting the growth of the BKOOL platform.
BKOOL will continue to operate as an independent brand within The ROUVY Group. The initial focus will be on the stability and reliability of the platform. Subsequently, in a process similar to the one followed for the acquisition of FulGaz, ROUVY will initiate a learning phase, listening to the needs of the existing BKOOL community before outlining a long-term roadmap.
“ROUVY is a great app that offers a truly immersive indoor cycling experience,” commented Alfonso Garcia-Lozano, former CEO of BKOOL, “and we are thrilled to announce that BKOOL is joining The ROUVY Group. The union of forces, capabilities and collaboration from now on will benefit cyclists all over the world.This new phase for BKOOL promises to continue providing fun, meaningful and beneficial indoor cycling experiences."
