Is called RidetoZero, and it is the renewed vision that inspires every action, every research and every production development of Rudy Project.
The Treviso-based brand, which has been producing and distributing sports glasses worldwide since 1985, helmets, masks, and vision solutions to maximize athletes' performance, has established rigorous environmental sustainability standards. The goal is to maximize environmental respect and minimize the impact of its business.
Save the planet
«Rudy Project is a company that has had sport in its DNA since its inception – he stated Simone Barbazza, Sustainability Specialist Rudy Project – and today more than ever we are aware that climate change has created challenges that must be addressed within the company, all together and immediately. My generation's goal is to save our planet., a vital element for us to be able to give vent to our innate passion for sport, while drastically reducing emissions. For this very reason, we have decided to embrace the philosophy RidetoZero, committing ourselves daily to reduce the environmental impact of our production cycle, both in design and in organizational processes."
Versatility and durability
La versatility, for example, is one of the recognized characteristics that make Rudy Project glasses unique and extremely durableThanks to excellent technical features and cutting-edge lenses, all “Rudy” glasses can be used both for sport and for free time, thus reducing the need to consume more. Furthermore, the “customer care” The Italian company assists its customers throughout the product life cycle, guaranteeing them support and spare parts even after the products are discontinued. This makes it possible fix or renew your product thus extending its life cycle.
More awareness
Last but not least, Rudy Project, before other companies, and not only in the sector, began promoting initiatives and collaborations aimed at reducing the company's impact and footprint on the environment. And one of the first steps was to sign up for the platform, Treedom and plant its own forest in Africa. The Venetian brand has in fact given away some trees to its stakeholders to improve the life of the planet and of the farming communities in Cameroon. Over time, Treedom has become one of the companies with the certification BA network of companies around the world that stands out for its high environmental and social performance.
