The Spanish brand Holy Mother, specialized in the sports food supplement sector, is commercially distributed in Italy by the Reggio Emilia-based company Beltrami TSA. From this year it will be a partner of the team Israel PremierTech regarding the nutrition of athletes, both in competition and in training.
Santa Madre stands out for being an institution characterised by a strong scientific focus on the development of their own products. Specializing in the design and production of extremely innovative and high-performance supplements, especially as it relates to carbohydrates and gels.
“Nowadays,” said David Bailey, Performance Scientist for the Israel Premier Tech team, “riders consume more than 100 grams of carbohydrates per hour during a race, whether it’s a classic or a grueling stage of the Giro d’Italia. I am sure that the products that Santa Madre is making available to us this year will give us a great advantage in being able to best supply and replenish these precious carbohydrates. during the course of our competitions."
“Modern cycling,” added Gabriel Martins, the Israeli team’s nutritionist, “is more intense and more explosive than ever. The recovery phase becomes important to achieve high-level performance. A high carbohydrate intake has never been as crucial as it is today.A team will be able to gain an advantage over its opponents if it has high-carb products readily available. And with Santa Madre, we found exactly what we were looking for..."
100% functional foods
Holy Mother is synonymous with a team of highly qualified people able to boast a long experience in the development of products and brands in the sports nutrition sector. The philosophy is to consider itself a brand of food supplements designed using exclusively functional foods, carefully crafted as sustainable products, thinking about the environment, and using natural resources responsibly. Santa Madre designs and manufactures its products using natural resources and avoiding, as far as possible, artificial compositions. Everything starts from that widespread feeling of insecurity that consumers have towards food supplementsIn response to this uncertainty, Santa Madre has developed all its products, geared towards practical, efficient, and above all healthy consumption.
