The roots of Castelli They date back to 1876, when a small tailoring shop called Vittore Gianni was founded in Milan. However, the brand Castelli, today synonymous with excellence in the world of cycling, together with the famous Scorpion logo, officially debuted only in 1974.
This year, to celebrate half a century of innovation and passion, the brand is launching an exciting challenge: cycle 150 kilometers on Strava. A tribute not only to the long tradition of Castelli, but also to the cycling community that helped make it an icon in the technical clothing sector.
La Castelli 50 Years Challenge will actually start on Monday 7 October, and all participants will have the opportunity to join this special event, measuring their endurance and determination. It's not just a physical challenge: those who complete the 150 kilometers will receive a 30% discount voucher to use on official website. In addition to this recognition, each individual “finisher” will receive an exclusive digital badge, which will testify to participation in a historic moment for the Italian brand.
To make the experience even more engaging, Castelli invites everyone to ride wearing one of its iconic jerseys… with the aim of making the experience even more rewarding. Furthermore, by uploading your rides to Instagram – tagging @castellicycling and using the hashtag #Castelli50Years – you will have the chance to win additional exclusive prizes.
Pedals and… quizzes!
But the challenge doesn't end there. Castelli he also thought of his most passionate fans, offering a quiz that will test your knowledge of the brand's history. By answering correctly, you will be able to get early access to a limited and prestigious collection, reserved only for true connoisseurs. Furthermore, to discover what made these fifty years so memorable, Castelli invites all cyclists to follow the brand's official blog and social media channels. These profiles will share stories, curiosities, and behind-the-scenes information that have contributed to the legend of the Scorpion brand.
Finally, for all those who wish to stay up to date with the latest news, Castelli suggests joining the club on Strava where you can already connect with a global community of enthusiasts and track your progress.
The challenge will end on Thursday, October 31, 2024, the date by which the 30% discount coupon can be used. And for those who want to explore the new autumn/winter collection in advance, Castelli, just visit the official website.
