Bicycle Thieves and we are not referring to the famous masterpiece of Italian neorealism directed in '48 by Vittorio De Sica, but to what could sadly be defined as a new and we imagine very profitable criminal specialization… A series of robberies, destroyed shops and scenes from the Wild West: This is the scenario that retailers and consequently distributors and companies increasingly find themselves having to deal with.. And in this regard, a concrete action by the Italian branch of Scott personally promoter of an effective and direct awareness campaign.
A common action
«Bicycle Thieves 2023 is the film we are seeing too often in our cities, in shops raided by specialized gangs – he declared Gabriele Vogini, Sales Bike Manager at Scott Italy – who stop at nothing and no one. Ours is an open letter to raise awareness among institutions about what happens and could happen every night in Italian shops.Since the pandemic and the resulting exponential growth of the market, thefts have multiplied at specialized retailers, and every morning we witness a veritable carousel of images depicting destroyed shops, smashed windows, battered bikes, vandalized furniture, and completely gutted premises. These are scenes that hurt because, in addition to the mockery of the theft, in those looted shops, shattered dreams, years of sacrifices and investments gone up in smoke remain on the ground".
"Scott has a duty to support its retailers," Vogini continues, "and will do so this time too with a dedicated awareness and communications campaign. Our role isn't just to convey and promote our brand. When difficult situations arise, companies can and must do their part. We cannot stand by and watch, but we must all together bring attention to the institutions' table. and public opinion, trying to facilitate intervention and the creation of a task force that can stem this phenomenon, which has become increasingly worrying in recent years."
