Since 2015, and we have thus reached the seventh consecutive year, the staff of the Italian branch of Scott has “driven” Subaru. That's right, Scott Italia and Subaru Italia created a very effective partnership exactly seven years ago, a true co-marketing alliance, founded on mutually shared ideals and passions.
The past few years have been filled with adventures, travel, competitions and participation in events that have had sport and the outdoors in general as their common denominator. Scott that Subaru, as just mentioned, speak the same language and share a strong passion for outdoor: a “magic” word that embodies a true lifestyle…
Sports & outdoor
«When you share common passions such as sport and nature, everything is simpler – said Ivano Camozzi, who has been Scott Italia's brand manager for three seasons – and We at Scott have had the opportunity to strengthen a truly exceptional bond with Subaru ItalyOurs is a truly shared vision that has resulted in a series of cross-cutting initiatives perfectly suited to all purchasing targets."
«The Subaru brand is celebrating an important anniversary this year – replied Kunichika Koshimizu, the president of Subaru Italy – that is, the fiftieth anniversary of its four-wheel drive, a technology that allows the cars of our Japanese company to always perform at their best in any conditionThanks to AWD technology, anyone who gets behind the wheel of a Subaru knows they can embark on any kind of adventure, an attitude that makes us an ideal partner for a brand of Scott's caliber.
«And to confirm this long and continuous collaboration A very evocative and representative video of the partnership was specially created, filmed last summer at Passo Crocedomini, in the province of Brescia: a perfect location to tell and describe the identikit of our typical consumer who is always looking for versatile and practical cars to indulge in their sporting passions."
