Scott Maguire is the new CEO of Specialized Bicycles. After forty-eight years from its constitution, the founder of the American bike brand Mike Sinyard has announced this significant handover at the top of the company. He also announced his appointment as Chief Rider Advocate. Precisely because of his role as founder, President, and Chief Rider Advocate of Specialized, Sinyard remains involved and active as a leader of the brand.
A new beginning
Specialized's new CEO comes from another company, outside the sector, which is experiencing enormous expansion: Dyson, where Scott Maguire spent eighteen years in various leadership positions.
«Mike and I were in perfect harmony right from the start (commented Maguire). Probably because we both come from working class families. who have given each of us the conviction that, With hard work, ingenuity and collaboration, dreams can come trueI am incredibly excited about the opportunity to lead this iconic brand for the foreseeable future. There has never been such a strong team in the bicycle industry., and the engine of innovation, product and distribution of Specialized are truly unmatched in the world… Now we have everything we needed To provide products, experiences, and services for the benefit of cyclists around the world. With the ability to influence and shape the world toward positive change.
Specialized Forever
“Our dream has always been to create a Specialized Forever,” Sinyard replied. which essentially means ensuring continuity of the brand, and may it exist forever. Scott will be responsible for running the company, and I will remain personally involved. Specialized will remain an independent company, driven by passion and with the freedom to investWhat we are today is thanks to the people who have worked and continue to work with us, to the cyclists who have placed their trust in us, and to our retailers. Learning is a process that is part of our evolution, and I am confident that Scott can be the perfect leader for Specialized because he is able to integrate design, engineering, supply chain expertise and operational excellence to drive meaningful innovation for customers and employees."
