The new sales season has now begun, and in keeping with our policy of transparency towards consumers, we want to communicate our commercial approach for the coming months. Scott has always aimed to best satisfy the demands coming from the market, listening to feedback and constantly seeking to improve its offering. After a careful analysis of the market and its trends, over the next year We will focus on two fundamental pillars: the “carry over” collection and the launch of reasoned products».
It is with this clear strategy that the bike brand Scott, and consequently the direct Italian branch based in Albino (Bergamo), is preparing to face the 2024 commercial season. An action that will focus on two certainties. The first is maintaining many products in the catalog, eliminating product renewals and thus maintaining continuity with the previous collection. This approach, Scott states, will allow them to preserve the value of their products over time, offering all customers reliable and consistently high-quality items. And to confirm what has just been stated, the entire range of bicyclesScale, Spark, Addict, Aspect, Junior, but also the electric MTBs, will be continuous.
Reasoned product launch
«As a brand committed to development and innovation, Scott will only introduce a few new products during the 2024 calendar year. Going into specifics, some new colors will be available in the racing and gravel ranges, plus a few surprises to complete the current collection."
With effective communication, coming directly from Scott's headquarters in Givisiez, Switzerland, the brand management is particularly keen to underline that this specific strategy has been carefully studied to balance evolution and innovation, with the aim of offering all customers the best possible reliability and experience, always ensuring the maintenance of the value of the products purchased by dealers and all end consumers.
«Scott is a well-regarded brand on the market and is recognized as a pioneer in innovation in the sports industry. Not by chance, innovation, technology and design (in addition to a strong focus on the sustainable use of resources) represent the synthesis of the company's “mission”, a motivation that can be found at the heart of every single Scott product».
