The English agency SHIFT Active Media takes a decisive step in the sector of communication dedicated to companies and brands in the sector launching Leaderboard, the first brand tracking platform developed exclusively for the bicycle industryAn innovative tool that allows brands active on the market to measure, monitor, and compare their brand value, transforming data into a concrete competitive advantage.
The goal is clear: to offer companies in the cycling sector a simple, accessible and metrics-based system to understand how their brand is perceived, how strong it is compared to competitors and what signals anticipate market evolutions.
Leaderboard is powered by the vast information resources of SHIFT Active Media’s “Rider Research Hub.” It is an international community of over 14.000 cycling enthusiasts, involved in periodic research and analysis that allow for the collection of up-to-date, concrete and specific data.
Alongside community data, the platform integrates a monthly analysis of over 25.000 search queries related exclusively to the bike sector. This mix of real feedback and behavioral data allows us to offer a dynamic snapshot of the health of each individual brand..
A broad and useful coverage for companies
The platform is designed to meet the needs of manufacturers, distributors, emerging brands, and established businesses. Its key features include:
- Measure brand strength and compare it with direct and indirect competitors
- Monitor brand health over time, identifying signs of growth or critical issues
- Analyze search share to predict future trends and market movements
- Access a complete view of the bike ecosystem, with data on over 150 brands, distributed across 12 categories in 7 countries (including Italy)
Leaderboard is not just a tracking tool: It is a detailed map of the contemporary cycling marketThe platform allows you to observe the evolution of online searches across categories, quickly identify new opportunities, and detect shifts in consumer interest.
The analysis spans three main disciplines – road, gravel and MTB – and in five languages, with a level of specificity that has been lacking in the sector until now.
A truly professional service
One of the most significant elements is the desire to make brand tracking accessible even to smaller companies. Pricing plans start at around 5.600 euros per year, a significantly lower figure than traditional tailor-made services..
“Bringing Leaderboard to market is a moment of great pride for us,” said Doug Baker, Chief Strategy Officer of SHIFT Active Media. Leaderboard is a complex project, developed over the years, with the aim of making strategic knowledge accessible to everyone.With Leaderboard, we want to help companies and brands make data-driven decisions, building smarter and more resilient strategies. There's nothing like it in the cycling industry today..."
