Shimano and RCS Sport: partnership renewed for another four years

22.05.2025
3 min
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Shimano confirms its commitment to the world of professional cycling by renewing its partnership agreement with RCS Sport & Events for another four years. The Japanese brand will thus continue to guarantee Neutral Technical Assistance Service in the most prestigious Italian competitions, including the Giro d'Italia (men and women), the Milan-Sanremo, the Lombardia, the Tirreno-Adriatico and the Strade Bianche.

Shimano will continue to provide Neutral Technical Assistance to RCS Sport-branded races, here at the 2025 Strade Bianche
Shimano will continue to provide Neutral Technical Assistance to RCS Sport-branded races, here at the 2025 Strade Bianche

Not just big events

The collaboration, active since 2018, will involve a wide calendar of RCS-branded races, including theUAE Tour, the Milan-Turin, the Giro d'Abruzzo, the Giro Next Gen, the Giro-E, and the Gran Piemonte. Assistance will be managed by Shimano Italia, the national division based in Milan, which represents the operational heart of the service.

The presence of the iconic blue Shimano cars and motorcycles, perfectly equipped to deal with any mechanical unforeseen event, will be essential to ensure the smooth continuation of the competitions even in the event of breakdowns or technical problems. The Shimano team is made up of expert mechanics located both along the route, in fixed positions, and on the move, following the group, ready to intervene at every stage of the race.

This widespread and highly professional presence allows all athletes – regardless of their team – to receive immediate assistance, in full compliance with the principles of safety, equal treatment, and the spectacular nature of the competitions.

Ilaria Deidda, Country Manager of Shimano Italy
Ilaria Deidda, Country Manager of Shimano Italy

Essential technical support

«We are thrilled to continue this collaboration with RCS Sport – declared Ilaria Deidda, Country Manager of Shimano Italy – For years our goal has been to support athletes in every phase of their race, helping to maintain high standards of safety and professionalism. Our blue cars and motorcycles have become a point of reference in the group and represent our commitment to increasingly accessible and high-performance cycling».

This agreement further strengthens the position of Shimano as a global technical partner in cycling. In addition to RCS Sport events, The brand also provides Neutral Technical Assistance service at the Tour de France, at the Vuelta a Espana, at the Northern Classics such as Paris-Roubaix and the Tour of Flanders, at the UCI World Championships and even at the Olympics.

Founded in 1921, Shimano is a world leader in the production of components for bicycles and technical cycling apparel. With over 100 years of history, the company continues to inspire generations of athletes, offering cutting-edge solutions that combine performance, innovation, and a passion for nature.

Shimano