We are now on the eve of a new edition of the Tour de France. The French stage race has always been the ideal opportunity to present new products or announce new partnershipsShe didn't back down Look Cycle, which has just made official a truly prestigious collaboration with Tadej Pogacar, the winner of the last two editions of the Grande Boucle.
The Slovenian ace becomes official testimonial of the French brand's flagship pedalsWe're talking about the Keo Blade Carbon Ceramic Ti. A pedal that features a 700-square-millimeter contact surface, ceramic bearings for greater durability, and an incredibly low weight of 95 grams.
Alongside Pogacar
The relationship with Look has allowed Pogacar to achieve truly significant successes, especially considering his young age: two Tours de France, a Liège-Bastogne-Liège, and a Lombardia, just to name the most important. This new partnership therefore becomes the perfect culmination of a successful technical collaboration.
The partnership will also involve Team Pogi, the youth development team founded by Pogacar, based in Slovenia. The team will thus have the opportunity to use the same pedals as their idol.
A word from the protagonists
Pogacar expressed his satisfaction with the agreement reached with Look, which was finalized on the eve of the Tour de France, which starts tomorrow, July 1st.
«For me, Look pedals – he says – are the best performing choice. The Keo Blades are fantastic, with a large support surface and minimal weightThey are perfect for optimal power transfer. In addition to being the team's technical partner UAE Emirates, Look is a partner of the Pogi team, which is very important for the development of future talents in Slovenia.I am proud to ride with Look – added the Slovenian ace – who has invented the automatic pedal and which I have been using since I started competing. I intend to have Look by my side for many years to come».
Federico Musi, CEO Look Cycle, is also extremely satisfied: «Tadej represents the values of our brand – he declared – performance, verve, courage… After more than 35 years of history and millions of pedals produced in our factory in France, the collaboration with Pogacar represents a wonderful chapter for Look.
«We are thrilled to support Tadej, the UAE Team Emirates and the Pogi Team. We want to nurture the young talents of the future and bring the passion for cycling to a wider audience in Slovenia and Europe. Our Made in France technical expertise in pedal production aims to be an important resource to help Tadej on the roads of France».
So Much Tour
Speaking of the Tour de France, it's worth remembering that Look has been a key player in the Grande Boucle for many years. To date, the French brand has achieved 213 stage victories. They rode with Look pedals. champions of the caliber of Bernard Hinault and Alberto Contador, just to name the two most successful on the roads of France, naturally together with Pogacar. Overall from 1985 to today, there have been More than 2.500 riders used Look pedals at the Tour covering approximately 7.680.000 kilometers.
This year Look will be at the Tour de France alongside the following teams: AG2R Citroën Team; Astana Qazaqstan Team; Team Cofidis; Intermarché Wanty Gobert Team; Team Lotto Soudal; Movistar Team; UAE Team Emirates.
