Sidi Sport continues to… pedal alongside Philip Pozzato and its PP Sport EventsThe Treviso-based company, a historic producer of shoes for cyclists and motorcyclists, has recently confirmed their trust and support for the company of the former Vicenza professional and Ride the Dreamland events.
Present from the very beginning, Sidi was one of the companies that immediately believed in the PP Sport Events project. Philip Pozzato. Confirmed now by the new ownership Sidi Sport (Italmobiliare), The Maser brand will be present again this year at the Ride the Dreamland events: the Giro del Veneto (11 October), the Serenissima Gravel (October 13), the Social Ride VENEtoGO (October 14) and the Veneto Classic (October 15). In 2020, when Pozzato first entered the field of cycling event organization, with the successful Italian championship disputed between Bassano del Grappa and CittadellaSidi immediately supported the initiative. It maintained this commitment in 2021, when Ride the Dreamland entered the professional calendar for the first time.
A winning project
«Filippo has always been a friend of Sidi – declared Davide Rossetti, the CEO of Sidi – and we are really happy to continue participating in his project, that is, bringing high-level cycling closer to the people: an idea that I feel we share together. During the event days, Sidi will be present at the sponsor village showing its products, available to anyone who wants to learn more about an excellence in the cycling sector and beyond."
“For young but ambitious events like Ride the Dreamland,” Pozzato replied, “it’s an honor to be supported by a world-renowned brand. This is because it gives prestige to our project and at the same time confirms how much good we have done up to this pointWhen a partner believes in what you do, it means you're on the right path! We've had a strong relationship with Sidi for years, and I'm happy that with the arrival of the new management team following the acquisition by Italmobiliare, this relationship has been strengthened even further."
