Sidi Sport, historic Italian brand specialized in the production and sale of cycling footwear and for motorcycling, he returned to the fair this year EICMA taking advantage of the extraordinary showcase represented by the Milan Expo itself to outline the first objectives following the company's recent acquisition by Italmobiliare.
During a well-attended press conference moderated by Vera Spadini, a well-known face in motorcycling commentary, Davide Rossetti, the new CEO of Sidi, was introduced, along with Davide Cassani, former professional cyclist and former technical commissioner of the Italian national cycling team, now called to bring his experience in the cycling field also to the company's board of directors.
Promoting Made in Italy
«The mission that Italmobiliare has given itself – declared Carlo Pesenti, the CEO of Italmobiliare – is to bring Italy to the world, and This is precisely why we invest in the best Made in Italy brands With the aim of enhancing their global value through sustainable growth and long-term value creation. As a passionate investor, I can't help but be thrilled when the opportunity for this acquisition arose.
«We are investors, but We always invest with a somewhat special vision, because we are entrepreneurs first and foremost.It is with this spirit that we approached Sidi and that we are here today to present our vision. The first step was undoubtedly trying to build a team, and today is the right opportunity to introduce Davide Rossetti, as the new CEO, and Davide Cassani, who will officially join our team as a member of the Board of Directors.
Davide Rossetti new CEO
“I’ve been working in the Montebelluna area for years,” added Davide Rossetti, “and for me, taking on the leadership of Sidi is an extraordinary privilege. Sidi It is a brand of absolute value, one of the few to still produce its own products internallyOur goal for the future will be to further strengthen research and development, continuing to work daily with athletes and riders, both from motorcycling and cycling, who have always been one of our main assets.
«Companies like Sidi live for and with the product, and We will certainly continue in this direction to expand the range, bring new products to the market, and give the brand an increasingly international dimension, preserving the enormous value of Italianness."
"In the world of two-wheelers," Cassani then declared, "you need expertise, investment, and passion, and the great thing for me was finding all of this at the top of Italmobiliare. I'm absolutely thrilled to be part of this new challenge for Sidi. I've always known this company; I remember when Sidi made the first cleat, removing the studs and offering something modular, with Moser as the first user.
«carapaz he won the Olympics with Sidi on his feet, and Colbrelli both a European Championship and Paris-RoubaixPersonally, in 1985 I was at the Tour de France and was using other shoes. I didn't feel comfortable with them, and on my rest day I went and bought a pair of Sidi shoes. So my role is exactly this: to ensure and seek to increase that union of competence, professionalism and passion which are the characterizing elements of Itamobiliare, of Sidi and of my personal journey."
