When an iconic cycling brand meets a rising star of professionalism, the the result can only be an agreement destined to leave its markWith over sixty years of experience at the highest levels, Sidi has accompanied generations of champions towards success, writing memorable pages in the history of cycling. Today, this legacy is enriched by a new chapter with the arrival of Isaac Del Toro, emerging Mexican talent of the UAE Team Emirates-XRG, ready to establish itself as one of the protagonists on the international scene. Starting in 2025 and for the next three seasons, Del Toro will race with Sidi shoes, uniting past and future in a collaboration that promises to be decidedly interesting.
After an extraordinary 2023, culminating in victory at the Tour de l'Avenir, the young Mexican continued his growth path last year, demonstrating uncommon tenacity and determinationEven more than for the results he's achieved, Sidi chose to partner with him for his approach to competition, based on boldness, tactical vision and a constant search for improvement. A choice perfectly in line with Sidi's credo – “Made to Progress” – which expresses the desire to support athletes who embody the values of personal progress and passion for their sport.
Constant evolution
The announcement of the partnership was accompanied by an exciting video, featuring the same Del Toro. The images portray him during a training session, while a narrator describes the symbiosis between the athlete and his equipment, underlining how passion, precision and innovation merge into a single element oriented towards continuous progress.
Ithe central message – “Excellence is not a destination, but a constantly moving goal.” – represents the philosophy shared by Sidi and Del Toro: a constant commitment to evolution and the achievement of new goals.
Founded in 1960 in Maser (Treviso), Sidi is an Italian company of reference in the production and marketing of cycling and motorcycling footwear, chosen by the most important professional athletes and enthusiasts from all over the worldKnown for its dedication to technological innovation and quality, Sidi is present in over seventy countries, supporting athletes on their growth path with products that combine performance, comfort, and cutting-edge design.
