The news has been in the air and has been confirmed directly from the Sidi marketing office, coordinated by Giulia Collavo. The winner of the 2020 Giro d'Italia, Englishman Tao Geoghegan Hart, officially joins the great roster of athletes and champions who have worn, and still use, the Italian brand's cycling shoes.
It's not the first time
To be honest, Geoghegan Hart's is not exactly his first time with Sidi, as at the beginning of his career the British rider already had the opportunity to ride (and win) with the shoes produced by the historic Venetian company.
Winning collaboration
The Treviso company, founded in 1960 by Dino Signori, therefore welcomes and welcomes "into the team" Tao Geoghegan Hart. a collaboration that could immediately be defined as a winning one and which blends the crystalline class of the English rider, this year with his sights set on the Tour de France, with the innovation and quality offered by Sidi.
Assault on the Tour
The twenty-six year old rider of the Ineos Grenadiers He represented one of the biggest and at the same time most concrete revelations of the last season of professional racing, surprisingly winning the Tour of Italy after a spectacular head to head with Jay HindleyHaving revealed himself to be a perfect ranking athlete, Geoghegan Hart will debut with his own Sidi shoes on his feet and for the first time at the Tour de France, while the first race of the season is scheduled in a few days at Tour des Alpes Maritimes and Var, the short French stage race that will take place from 19 to 21 February.
Italy always in the heart
«I have never hidden my love for Italy. – said Tao Geoghegan Hart – I like the culture, the food, and then the fans, full of passion. In my mind, cycling and this country have always been linked. Not only for the Giro d'Italia, but also for the great brands that have made and still makenow they write the history of cyclingLast year I won the Giro by riding a bike Pinarello, wearing a shirt and shorts Castelli and wearing a helmet Kask. Now I have the great opportunity and privilege of wearing Sidi, the model 2 Shot to be precise, and I'm truly honored and happy about this. Looking to the future, I have to say that I'm really excited to be able to work with a company like SidiAn international industrial company, highly innovative, but with a family heart and soul, and this is very important to me. Together we can go a long way, I'm sure of it."
Dino Signori, founder of Sidi
“I am truly very, very happy to welcome Tao Geoghegan Hart into our big family,” he said. Dino Signori, the founder of Sidi – and I really like that this rider is a down-to-earth guy, attached to his family and simple things. And it's precisely these beautiful characteristics that he has. make it absolutely in line with our philosophyWe know he loves racing in Italy, so we want to let him know we look forward to seeing him at the company soon. He'll always be welcome."
