Last November 4th The presentation was held in the elegant location of the Buzzati Room of RCS Sport in Milan the 2023 edition of the Tour of the Alps, scheduled for April 17-21. It will start in Rattenberg in Tyrol and finish in Brunico in Alto Adige after five stages and 752 kilometers. The official announcement was made on this occasion. a truly important partnership that will link the Tour of The Alps to SPORTLER for the next few years, a reference point for all sports enthusiasts, including cycling. Starting today, two Alpine-related excellences come together, giving substance to SPORTLER's tagline: "Best in the Alps."
The home of athletes
For 45 years SPORTLER can rightly be considered the "home of sportsmen" with its sales outlets able to offer the best in terms of products dedicated to the main sports disciplines, from running to fitness to winter sports. Cycling naturally plays a leading role, as confirmed by the recent opening of two “SPORTLER Bike” mega-stores in Peschiera del Garda e Bolzano, both dedicated exclusively to the bicycle in all its forms.
Jakob Oberrauch, CEO of the Bolzano-based company, confirms SPORTLER's strong interest in the world of cycling: «Our passion for cycling – he declared – comes from afar and for some years now, with our SPORTLER Bike brand, we have decided to work harder to add our voice to the two-wheeled world, with professionalism, specialization and with the desire to attract and cultivate a community of bike lovers.
«For us at SPORTLER – he added – Bike is synonymous with sustainability, movement, territory and community We strongly believe in building partnerships and relationships with suppliers and industry professionals with whom we can share our passion and these core values, with the aim of meeting our premium standards with quality products, consultancy, and services.
" It Tour of the Alps - he concluded - It is poised to once again provide a top-level cycling spectacle through our wonderful landscapes and we could not help but be in the front row alongside all the cycling enthusiasts in a moment that combines the competitive and athletic aspect so well with the territory."
A shared path
In the intentions of SPORTLER and Tour of The Alps, the new collaboration aims to be a truly shared journey, focused on shared experiences and co-marketing initiatives. Starting next January, in the SPORTLER stores in Innsbruck, Treviso and Brunico and in the megastores in Bolzano and Peschiera, it will be possible to find visual and informative materials to enter the universe Tour of the AlpsSportler's digital channels and newsletters will then support the communication of news and initiatives implemented by the Tour of the AlpsOther initiatives are currently under consideration.
We close with the thoughts of Maurizio Evangelista, General Manager of the Tour of the Alps: "SPORTLER's arrival in our partner panel is a very important signalNot only because it is a Euroregional excellence that sees in our project a perfect platform to communicate its brand and its values, but because it speaks of the credibility that the sports industry now attributes to the brand and the formula. Tour of the Alps. We believe there are the conditions to make this collaboration a great laboratory of initiativesWe feel that our enthusiasm is shared by the top management at SPORTLER, and there couldn't be a better start for us."
