Is called STRAVA Milan-Sanremo Challenge and it's the new "digital contest" dedicated to Classicissima Spring scheduled for Saturday, March 19th and promoted by Castelli, which this year is sponsoring Quick Step-Alpha Vinyl (opening photo). But how does it work? Very simple! And to explain it to us directly is Giovanni Lira, which is precisely Castelli is the Digital & Partnership Coordinator.
«To complete this new Challenge of ours – he says – We ask all users who want to try to pedal on our STRAVA profile for 293 minutes, or the number that represents the total distance in kilometers of the Milan-Sanremo of this year. And this time will need to be completed within the week preceding the event. In fact, until Sunday 20 March and thus having one more day available than the professional race."
But why, Giovanni, are you organizing this initiative to coincide with Sanremo?
Because we can consider the STRAVA Milano-Sanremo Challenge as a a stage that is part of a longer journey. We have in fact already carried out other initiatives similar to this one on the occasion of other Classic Monuments, and our intention is to repeat in October also coinciding with the next one Tour of Lombardy. And then with the Milan Sanremo Castelli has a really special relationship.
The book made by Castelli to celebrate the Milan-Sanremo Inside some of the most iconic moments Like the snowfall that surprised the group in Ovada in the 2013 edition
The book made by Castelli to celebrate the Milan-Sanremo Inside are some of the most iconic moments of the “Classicissima" of spring Like the snowfall that surprised the group in Ovada in the 2013 edition
In what sense, tell us something more…
A very special relationship… Think about it, the history of the brand Castelli It is closely linked to and closely intertwined with Sanremo. For example, The 1977 edition was the world debut of our Lycra bibshort. That specific product designed by Maurizio Castelli It was specially made for the professionals sponsored by the scorpion brand, who competed in that year's edition of the Milan-Sanremo.
A first time?
A sort of world premiere, considering that it was the first time professional riders were wearing Lycra shorts. From that moment on, there was no more competition for wool! Furthermore, as a testimony to the very close and profound relationship that links this Classic and Castelli, to best celebrate Sanremo itself we have created a small booklet – one of a kind – which tells both the story of the race and the mythical one of CastelliAnd this exclusive and carefully curated publication will be given away, right now, to the first 1.500 customers who make an online purchase on our portal.
Let's get back to the STRAVA Milano-Sanremo Challenge: what can the finishers of the initiative aspire to?
Anyone Those who complete the test will have the chance to be drawn and win one of the prizes we make available: that is, a super exclusive invitation to the headquarters Castelli in Fonzaso. Here you can visit the company and ride along the wonderful roads of our Dolomites. You can also take part in our Castelli 24H from June 24th to 26th in the heart of Feltre. Furthermore, each winner – and there will be six in total – will have the opportunity to be accompanied by a friend/partner, and Castelli will cover the entire cost of your three-night hotel stayOnly the trip to Feltre will be excluded and therefore extra. In addition, There will also be a raffle for 5 pairs of the new Free Aero RC Bibshorts, as well as other great prizes provided by some of our brand partners like Oakley, Kask, CeramicSpeed, and Garmin.
