Gobik recently presented its new cycling clothing collection specifically dedicated to the 22/23 winter season. “Cold Series 23”, this is the name of the line proposed on the market by the Spanish brand, represents a significant step forward, both technically and graphically, in terms of the choice of materials used to create the garments and the renewed graphic identity proposed, which has the declared goal of making Gobik an increasingly recognized brand on roads and trails. And to make this international launch of the Cold Series 23 collection even more effective and distinctive, Gobik's marketing staff has prepared a series of three extremely emotional videos – collected under the title “This is my reason” – which tell the rawest and toughest side of cycling: a concentration of euphoria, tiredness, victory and defeat…
Antonio Visinali's contribution
"I'm looking for the extreme, for hard work, and for love. Exploring emotions is an experience that comes from within and gives you the strength to overcome any obstacle..."
These are the first few lines of the second video of the Gobik series “This is my reason” spoken by the Italian protagonist of the clip: Antonio VisinaliA simple 35-year-old who enjoys living in contact with nature and who, after overcoming the worst moment of his life, the painful loss of his mother, found his answer in cycling and long, extreme bike journeys. Antonio talks about how to transform negative emotions into something positive, which is the strength that allows us to continue exploring the world every day…
«We are committed to ensure the best cycling performance in the most difficult weather conditions – they declare in Gobik – and this is thanks to the use of Polartec and eVent insulation technologies in the new “Cold Series 23” collection, which will make any journey an unforgettable momentWinter can be an incredible time for cycling. Cold, wind, rain… we'll make sure nothing keeps you off your bike.
