Sara Assicurazioni demonstrates tangible commitment towards the promotion of its values and objectives by strengthening the personal strategic partnership with the Tour of ItalyThis collaboration is not limited to mere sponsorship, but extends to innovative initiatives that integrate the company's mission with the spirit of competition and social commitment.
One of the key elements of this enhanced partnership is the direct sponsorship of the Intergiro finish line, a special classification that adds an element of spectacle and competition to some intermediate stages of the race. The Intergiro—returning to the Giro d'Italia after its interruption in 2006—offers time bonuses and points to riders. not only to encourage competitiveness, but also to underline the importance of the intermediate stages in the overall raceEvery single Intergiro finish line, excluding those of the time trial stages, thus becomes a crucial moment in the race, with the top three finishers receiving time bonuses of 3", 2", and 1", respectively, which also count towards the individual general classification. Furthermore, the top eight finishers earn valuable points (12-8-6-5-4-3-2-1) for the points classification.
This incentive system not only adds an additional tactical dimension to the race, but also rewards the consistency and determination of the riders along the entire routeAnd a unique aspect of the Intergiro will be the creation of a daily ranking and a final overall ranking dedicated exclusively to this competition.
Diversity and inclusion
In addition to the purely sporty elements, Sara Insurance uses the Giro d'Italia platform to promote its core values: mobility, safety, innovation, sustainability, and inclusion. This is a tangible demonstration of how companies can integrate their commercial objectives with a positive impact on society and the environment.
A significant factor of this partnership is the active involvement of the agentsSara Assicurazioni's employees and customers are participating in the Giro d'Italia through the Official Team participating in the Giro-E – led by Emiliano Cantagallo, a veteran of the event – offering them a unique opportunity to experience the champions' cycling experiences up close, while also fostering a sense of belonging and pride in the company and its shared values.
A noteworthy new development this year is the participation of Alessandro Ossola, Paralympic athlete and president of the "Bionic People" association, as an ambassador for diversity and inclusion issues for Sara Assicurazioni. Ossola's presence will not only broaden the representation of talents and experiences in the world of sport, but will also strengthen the company's commitment to diversity and inclusion as an integral part of its corporate culture.
The “virtuous” policy Guido Bene
In line with the social responsibility “mission”, Sara Assicurazioni also confirms its support for the BiciScuola educational project., which aims to promote the values of sport, environmental education, and road safety among primary school students in the provinces visited by the Giro d'Italia. This long-term commitment to education and the environment demonstrates how Sara Assicurazioni is striving to create a positive impact both locally and globally.
During the Giro d'Italia, Sara will also present the Guido Bene insurance product: an innovative connected car insurance policy that promotes a virtuous driving style, rewarding savings and sustainabilityThis product not only reflects the company's commitment to innovation and environmental responsibility, but also offers an opportunity to educate the public about the benefits of responsible and connected driving.
