All4cycling, a leading company in the world of e-commerce related to cycling, is preparing to "get back in the saddle" by organizing a series of gravel and mountain bike events throughout 2022 intended to involve practitioners in the province of Varese and beyond.
The goal is to create a real community by involving a new audience, who wants to discover the corners of the province of Varese along roads and paths, often unknown, immersed in nature.
At the end of 2021 they had already been organized of the test events (Opening photo by Samuele Baratella). Given the success achieved, A richer calendar has been planned for the whole of 2022 and above all the format has been refinedIt starts on March 12th and will continue until November with one event per month, always scheduled on Saturdays.
A proven format
To ensure that each event can best meet the expectations of individual participants The All4cycling staff has studied a very specific formatTo ensure maximum safety, a limited number of participants was chosen. In this way Each participant will be able to enjoy complete assistance for the entire duration of the eventRegistration will always be free and will be managed through Ticket Tailor.
An important role will be played by local communities who will provide their support for the success of each event. as regards food, local entities will be involved They will handle the reception before departure and after return from each bike tour. Some events will also feature a speaker to entertain the day.
All4cycling has decided to associate two industry brands with each event from time to time who will give away freebies to all participants and will offer prizes through a drawing scheduled upon return from each excursion.
How does it work?
For each event it is planned the meeting point is on Saturday morning in the large parking lot of the All4cycling headquarters Gazzada Schianno, where a mini village will be set up to welcome all participants. Check-in will take place here, and you can enjoy a delicious coffee before hitting the saddle. All routes will be created and communicated through the Koomot platform.
Each lap will be around 30 kilometers long, enough to have fun cycling away from traffic and in contact with natureUpon returning to the All4cycling headquarters, there will be an aperitif and the distribution of gadgets to all participants, in addition to a drawing for prizes offered by the companies attending the event.
We start on March 12th!
To date, a total of 8 events have been planned. Six dedicated to gravel and two to mountain bikingThe dates for the first three have already been set. It starts on Saturday 12th March with an event organised in collaboration with Alé and DMTGiven its proximity to March 8th, the event will have a specific focus on women. They will follow a mountain bike event on April 9th, with the presence of Pirelli and Muc-Off, and one May 14th dedicated to gravel with the support of rh+ and Fsa.
The April 9th event will inaugurate a bike wash area available to all participants at the end of each excursion.
To stay up to date on the 2022 events calendar, we recommend following the All4cycling social channels.
