Toyota is increasingly partnering with the major cycling movement. This is recent news, in fact. the close collaboration agreement that the Italian branch of the Japanese industrial giant has signed with the Italian Cycling FederationA partnership dedicated to sustainable sport and maximum attention to the environment, which recognizes Toyota as a "mobility partner" of the Italian Cycling Federation itself.
New blue flagships
For the entire duration of the 2022 sports season, Toyota will provide the Italian national team with a fleet of vehicles consisting of RAV4 Hybrids and Corolla Touring Sports HybridsAll equipped with the latest generation of Toyota Full Hybrid technology capable of guaranteeing maximum performance in terms of performance and environmental sustainability.
"Being alongside the Italian Cycling Federation," admitted Mariano Autuori, Marketing Director of Toyota Motor Italia, "is a source of great pride for us. Thanks to this partnership, we confirm once again our closeness to the world of sport and in particular to that of two wheels.Sharing its values and spirit, in line with our Beyond Zero vision, which aims to create a new model of a sustainable, safe, and inclusive society. We are happy to be able to give our contribution and accompany the athletes who represent Italy at the highest levels on the international cycling scene."
With RCS Sport
In addition to this new commitment with the Italian Cycling Federation, Toyota continuesue also shipped in the collaboration – this one already active for a few seasons – with RCS Sport. After participating in the spring races, Toyota is busy with its fleet to travel the roads of the Tour of Italy and soon Giro-EThe Corsa Rosa, which started in Budapest on Friday, May 6th and ended in Verona on Sunday, May 29th, is once again powered by Toyota, which is the official car of the competition for the 2022 edition as well. It will also be alongside the Giro-E and all the other cycling races organized by RCS Sports.
The formal renewal of this important partnership took place at the RCS MediaGroup headquarters in Milan. The meeting took place there the President of the RCS Group, Urbano Cairo, and the CEO of Toyota Motor Italia, Luigi Ksawery Luca'.
Cairo speaks
«This year too – said Urbano Cairo – We are confident that we can offer a world-class event and showcaseThe Great Departure from Hungary and the distribution of television images in 200 countries on five continents make the Giro d'Italia an important eventToyota, a brand with an international, indeed global, reach, is part of the Pink Caravan for the fourth consecutive year; their hybrid and innovative cars will help us build an even more responsible and sustainable show and to tell the story of the territories we pass through with all their numerous excellences."
"Being alongside RCS MediaGroup for the fourth consecutive year," remarked Luigi Ksawery Luca', CEO of Toyota Motor Italia, "is a source of great pride for us. This is a partnership that is renewed and that is perfectly in line with our Beyond Zero vision, which aims to create a sustainable, safe, and inclusive society. We are deeply honored to be able to provide our electrified fleet, helping make the Giro even more sustainable and environmentally friendly.
The means for the Giro
Toyota is present at the 105th Giro d'Italia with its entire electrified range, with a total fleet of over 50 vehicles. Furthermore, the new Toyota bZ4X will make its Italian debut at this year's Giro: the first model of the new Toyota bZ – beyond Zero – family of zero-emission battery electric vehicles (BEVs), which will accompany the riders on the stages of the event. The fleet also includes the second-generation Toyota Mirai, a car that embodies the Beyond Zero vision. – beyond zero – from the Toyota Group. An electric car, powered by a hydrogen fuel cell, whose only emissions are water vapor and which, thanks to a filter, can clean the air while driving.
The RAV4, in the Full Hybrid and Plug-in Hybrid versions, and the Corolla Hybrid Touring Sports complete the fleet.These are all cars capable of combining performance with high energy efficiency and extremely low polluting emissions. Meanwhile, the new Toyota Aygo X, the innovative "urban crossover”, a unique proposition among “city cars”, packed with technology while remaining affordable for everyone.
