For all fans of the brand Trek, and not just for them, December 2nd is a date you absolutely must mark in your diary.. Next Friday, so in a few days, Trek Bicycle will simultaneously open four new Trek Stores in Italy.The chosen locations are Arezzo, Massa, Verona, and Bergamo, specifically Lallio. The Bergamo capital also hosts the elegant and functional headquarters of the Italian branch of the American brand. The official ribbon cutting is scheduled for 5:30 pm and admission is free and open to all who wish to participate..
A new shop idea
The four new Trek Stores aim to represent a new concept of customer approach based on very specific elements: hospitality, product availability, Direct customer contact and 24-hour assistance on all types of bikesThese are the foundations from which Trek wants to build a new concept of a store, increasingly oriented towards meeting the needs of every cycling enthusiast.
In contact with the samples
Trek staff intends the inauguration of the new stores to be a celebration, so much so that there will be prize games. But above all there will be the possibility of meeting some of the "stars" of the team male e femininee of the Team Trek Segafredo.
Elisa Longo Borghini, winner of this year's women's Paris-Roubaix, will be the guest of honor at the Trek Store in Bergamo, while her teammate Elisa Balsamo, 2021 road world champion and winner of the 2022 Italian championship, will attend the inauguration of the Trek Store in Verona. Julius Ciccone, winner of the stage finishing in Cogne in the last Giro d'Italia, will be in Arezzo. At the Trek Store in Massa, cycling enthusiasts will have the opportunity to meet Filippo Baroncini, former world champion under 23, one of the most promising young Italian cyclists.
In addition to having the opportunity to meet the champions of Team Trek-Segafredo, It will of course be possible to touch with your own hands the latest innovations proposed by the American brand, like the new one Madone SLR and Domane+ SLR.
Addresses to note
As previously announced, the inauguration of the 4 Trek Stores will take place simultaneously on Friday, December 2nd at 17:30 pm with free admission. For those who want to participate, the addresses to keep in mind are the following:
- Trek Bicycle Bergamo: Via Provinciale 21, Lallio (BG).
- Trek Bicycle Massa: Via Roma 5, Massa.
- Trek Bicycle Arezzo: Via Fiorentina 59, Arezzo
- Trek Bicycle Verona: Via Roveggia 124/126 Verona
