Trek Bicycle recently announced that it has renewed its partnership with World Bicycle Relief for the third consecutive year. We are talking about an association that since 2005, through the program The Power of Bicycles, distributes high-quality, specially designed bicycles and does so through philanthropic and social enterprise programs.
Until Christmas
Trek and World Bicycle Relief are collaborating on a fundraising campaign, now in its third year, which began on November 27 and will run until December 31. Between 2021 and 2022 the campaign raised a total of three million eurosThe goal for 2023 is to increase this already significant figure.
The proceeds will go towards purchasing as many Buffalo Bikes as possible, a “robust” bicycle for rural and disadvantaged communities around the world. Specially designed to meet the needs of people living in rural areas, the Buffalo Bike It is designed to be simple and easy to maintain, with the ability to transport people and heavy loads over long distances and rough terrain.
The Buffalo Bike Project
The collaboration between Trek Bicycle and World Bicycle Relief is a long-standing one. The Waterloo company has supported the charity since its foundation.The two companies worked together to design the first Buffalo Bike prototype. These bicycles are delivered to countries in Africa, Southeast Asia, and South America, helping students, healthcare workers, farmers, and entrepreneurs move their communities independently. The bikes are assembled and distributed locally through various program representatives., trained to provide quality maintenance and support and help create a sustainable infrastructure.
“Thanks to our partnership with World Bicycle Relief in 2021 and 2022,” said Bob Burns, Vice President of Advocacy at Trek Bicycle, “we raised more than three million euros globally to purchase bicycles for communities in Africa and South America. We're setting even higher goals this year to bring more Buffalo Bikes into communities., to help other recipients overcome distance and achieve independence."
How to donate
For those who would like to contribute to the purchase of Buffalo Bikes It is possible to do so from now until December 31st through this link, or by visiting one of the Trek retail outlets around the world in person.
To date, World Bicycle Relief It has delivered more than 752.000 bicycles and trained new mechanics in the field in Africa, Southeast Asia, and South America. World Bicycle Relief is a nonprofit organization registered in the United States, Canada, the United Kingdom, Germany, Switzerland, and Australia, and has assembly facilities in Colombia, Kenya, Malawi, Uganda, Zambia, and Zimbabwe.
To learn more about World Bicycle Relief's efforts, please visit their website. worldbicyclerelief.org.
