Sidi, an iconic name in the panorama of cycling and motorcycling footwear, has recently inaugurated a new era by unveiling its own, significant official “rebranding” on the occasion of the MotoGP Grand Prix of MugelloThis important visual update marks a milestone in the history of the Venetian company, projecting the brand into the future without betraying its unmistakable DNA. The new Sidi logo, and the renewed aesthetics of the products, now perfectly reflect the “Made to Progress” philosophy, underlining the company's ongoing commitment to innovation and high performance.
The heart of this renewal is represented by the new logo, a symbol that embodies the dynamic and contemporary essence of the brand. The carefully studied graphic identity aims to communicate with the new generations of cyclists and motorcyclists, while maintaining the rich tradition and symbolic strength that have made Sidi a global point of reference.
The initial letter of the logo, a stylized 'S', encapsulates Sidi's dual soul. On the one hand, a swirling and articulated line evokes the off-road heritage, gritty and instinctive, which has forged the brand's character on the most challenging trails. On the other hand, a clean and minimalist line symbolizes the road vocation, precise, technological and essential, representing the pursuit of perfection on paved roadsThis fusion of identities into a single, distinctive graphic sign perfectly conveys Sidi's DNA. A balance between performance and style, between tradition and innovation, which has always distinguished the company's footwear.
Renewed design for new products
But the renewal process is not limited to the logo, but extends to the overall aesthetic of Sidi products. Starting next season, the collections dedicated to cycling and motorcycling will in fact present an updated design, featuring new color combinations, cutting-edge materials, and refined details. The goal is to make the brand's evolution tangible and visible on roads and tracks around the world, offering riders not only exceptional performance but also an unmistakable style.
«This rebranding,” emphasized Davide Rossetti, CEO of Sidi Sport, “is the result of a need for consistency between what we have been and what we want to continue to be. Sidi is a company in constant movement, which puts innovation at the service of the athletes of today and tomorrow.We started from a solid and recognizable history, to project it into the future with energy, style, and a visual identity that reflects our vision."
Constant commitment between innovation and sustainability
Founded in 1960 in Maser (Treviso), Sidi is renowned for its dedication to quality and technical and technological innovation. Present in over 70 countries, the company continues to support professional athletes and passionate about advancing their potential, offering products that transcend time, combining performance, comfort, and cutting-edge design. The company philosophy is summed up by the credo "Made to Progress," a guiding principle that inspires every stage of design and production.
In 2022, Sidi was acquired by Italmobiliare, an investment holding company listed on the Milan Stock Exchange, which has given new impulse to the development of the company. A fundamental pillar of Sidi's strategy is sustainabilityThe company is a member of the UN Global Compact, a signatory of the Women's cycling Empowerment Principles, and has been participating in the Science Based Targets initiative since 2024, committing to reducing greenhouse gas emissions at the company level in the short and long term. Through this integrated vision of innovation, performance, and responsibility, Sidi continues to set new standards in the industry, promoting corporate progress and a passion for sport..
