A young brand (it was born in 2017, ed.), but extremely ambitious and with very clear ideas. We are talking about Umbrail which in just six years has managed to become a reference for those looking for high-quality cycling clothing, especially Made in Italy. Every single piece signed Umbrail is made using innovative fabrics and processed using the best production techniques.
After only six years of activity, the company is now experiencing a growth phase which must necessarily be accompanied by its greater roots in the territory, as confirmed to us Nicola Cannavina, founder of Umbrail.
"The time has come," he explained, "to consolidate our presence nationwide. Our customers ask us for it, and we want the Umbrail brand to be ever closer to them. Today more than ever it is therefore important to increase the number of stores where our products can be found."
How many official Umbrail retailers are there in Italy today?
We currently have 12 retailers distributed throughout Northern Italy, including Emilia Romagna. Added to these is a shop in Holland that believed in the quality of our products from the very beginning.But all this isn't enough. We're looking for new retailers who believe in our brand.
How do you select them?
We want to work with people who know how to recognize and appreciate quality products like all Umbrail garments. We are looking for people who work with passion, the same passion that guides us every day in our business.I believe that for a retailer passion is very important, as well as competence and courtesy towards customersThis last aspect means a lot to me.
Why should a retailer today choose to have a brand like Umbrail in their store?
By choosing Umbrail, the shopkeeper chooses something unique. It can be said that each of our items is exclusive, also due to our initial decision not to produce large quantities. Each piece is made in Italy and is meticulously crafted to a degree we might almost call obsessive. Before going into production I am the one who test them allI don't have a professional background, but I have the right experience to understand if a garment works or not.
An unusual and "challenging" choice to personally test every single item...
It's true, but we've always believed that to compete with the big brands on the market, we need to do what others don't.
Speaking of your current retailers, what is your relationship with them like?
We work very closely with all the retailers who have chosen to trust Umbrail. We're there for them during sales, for example, and we always try to accommodate their needs and resolve any emergencies. By choice, we are not present on major portals in the cycling sector where it is possible to purchase items at crazy discounts..
Why?
It is not acceptable for a customer to go to a store, try on an item, and then go home and buy it online. We want to do everything possible to protect those who have chosen to work with us.This is also why we leave each store a significant operating radius. We will never place another retailer just a few kilometers away. There's another thing I'd like to emphasize.
Please…
Those who decide to work with us are not forced to make a significant initial investment. We always try to understand with the retailer which sizes and products are best for their customers or area.Thanks to our flexibility and availability, during the season we can then adjust the initial order and take measures for the following season. Lastly, in addition to quality products, we guarantee good marginsAnyone interested in working with us just needs to contact us.
To become an Umbrail reseller, You can contact the company at the following email address: info@umbrail.it
Anyone wishing to receive further information can contact the following number: +39 347 8004606.
