UYN – Unleash Your Nature – continues its pace in its own march of growth on international markets. In confirmation of this constant commercial growth, it is worth mentioning the recent inauguration in Berlin, at one of the most famous shopping centers in Germany, a new and personal sales point.
The Italian brand, owned by the structured Mantua manufacturing company Trerè Innovation, therefore continues to pursue an ambitious global growth project. After the opening of five single-brand stores in the last year alone – respectively in Asola, Milan, Brescia, Salò and San Ginesio – With this “opening” in Germany, UYN has thus taken another important step forward in its ambitious distribution strategy.
Technology and sustainability
The new UYN Store in Berlin opened its doors on Saturday, March 26, and, as already mentioned, it is located inside the prestigious shopping centre KaDeWe. The overall surface area is significant (over 200 square meters!) and the premises are located on the fourth floor: the one reserved for the most important sports brands present.
Berlin customers, but not only them, can already discover UYN's shoe collection and bike, running, fitness and outdoor lines. Always accompanied and assisted by a qualified staff ready to illustrate the new technologies developed by the brand itself. In addition to the sustainability processes implemented directly in the production center in Asola (the town where Trerè Innovation is based in the province of Mantua).
With 60.000 square meters of space, the “Kaufhaus des Westens“ (KaDeWe) is the most famous and largest shopping center in Germany and Europe. Since 1907 it has represented a truly privileged gateway to the German capital for high fashion and the most refined products.Inside KaDeWe, UYN offers its innovative combination of technology, nature, and style. A concentration of themes and values that are increasingly prominent in the high-performance sportswear sector.
Germany is the leading market
«Germany – declared Marco Redini, CEO of Trerè Innovation – has long been our primary marketThe opening of our first UYN Store in Berlin aims to consolidate our presence in the German region and contribute to the growth of the brand image: an image that is already perceived by our customers as synonymous with high quality, reliability, and innovation. Since its launch in 2018, UYN has continued its disruptive growth path».
«A successful path - continues Redini – which has recently led us to inaugurate other new single-brand stores (to which will soon be added the one in Torbole, on Lake Garda and in the province of Trento), but also open a direct branch in Boston, United States as well as expanding our online and offline distribution network worldwide. And our goal is to continue to fuel this growth through new collaborations with partner stores who believe in our products and in UYN’s vision and success.”
