Malta Tourism Authority announced just a few days ago that starting from the next 2025 season The VisitMalta brand will become one of the “title sponsors” of the pro team managed by the Fundación Alberto counterThis new extension of the existing sponsorship builds on a successful partnership that has consolidated over recent years, contributing significantly to the team's growth and sporting results.
In recent years, VisitMalta has been a valued partner of the team, pursuing the goal of supporting young talent and promoting the sport of cycling. This collaboration has allowed many young cyclists to develop their skills and compete at the maximum levelsThe decision to extend the partnership agreement for another three years now demonstrates the success of this alliance. With the further expansion of the collaboration as a "title sponsor", VisitMalta will further enhance the team's competitive edge and its development programmesThis commitment strengthens the shared goal of excellence and innovation in the world of professional cycling.
International visibility
VisitMalta's involvement as the main sponsor of Contador and Basso's team defines an even deeper relationship that goes beyond financial support. It reflects a shared vision of promoting healthy lifestyles, tourism and international sporting events.
The collaboration should bring greater visibility to both the team and Malta, a destination known for its rich history, breathtaking landscapes, and vibrant culture. This agreement not only supports the team financially, but it also represents a cultural and promotional link which aims to bring the values and beauties of Malta to the attention of an international audience.
Tourism and outdoor sports
"We are delighted to expand our partnership with VisitMalta," said Francisco Contador, the team's general manager.Their support over the past few years has been crucial., and this new sponsorship will allow us to reach new heights. Together, we will continue to promote young talent and achieve success on the world stage."
"The partnership with VisitMalta," added Alberto Contador, "has already proven to be a great success. Their commitment to our values and objectives makes them the perfect partner to achieve even greater goals. This further step forward will undoubtedly inspire our riders and our fans.».
"The partnership with VisitMalta," concluded Ivan Basso, "is a winning combination. It's like the message of well-being we want to convey by strengthening our ties with a tourism-based economy. The bicycle is a formidable promotional vehicle, through which our riders fly the Maltese flag high. and the values that unite us. In every breakaway, at every finish line, in every sporting gesture. The bicycle is not only a means of competition, but also an extraordinary tool for cultural and tourism promotion. The team's international visibility will further promote Malta as an ideal tourist destination for sports enthusiasts and those seeking outdoor adventures.
"Sports tourism is a vital and rapidly expanding sector for Malta," said Malta's Minister of Tourism, Clayton Bartolo, "and our alliance with the prestigious team at the Fundación Contador represents a milestone in supporting our strategic vision. This partnership will not only enhance Malta's visibility, but will also showcase our islands as perfect destinations for sports enthusiasts. By supporting such a renowned team, we are confident that we will improve our position in the sports tourism sector., inspiring more visitors to come to Malta to experience the unique mix of culture, heritage and adventure that our archipelago offers."
