In recent days Vittoria, leading company in the high-end tyre market, presented Vittoria2GO. This is a sMonthly subscription-based service for long-term bicycle rental companies and leasing. The goal is to reduce operating cost uncertainty and meet customer needs.
Many services offered
Through Vittoria2GO Companies that sign up for the monthly subscription will receive the tires they need without being asked no advance payment. It will be sufficient to recognize a monthly commission.
In the event of a puncture or damage, replacement tires will be provided free of charge. Vittoria will cover the cost of maintenance. The same applies in the event of theft of the bicycle or vandalism to the tires. In these cases, you will also receive new tires free of charge or with a reimbursement of any costs incurred. The Vittoria2GO service also includes the recovery of used tires for disposal or recycling.
Risk reduction
With the Vittoria2GO service, participating companies will be able to offer premium products to their customers. Most importantly, they will be able to outsource operational risks by managing returns through a centralized platform that provides useful information regarding performance and maintenance.
What's not to be underestimated is that by joining Vittoria's new service, you'll be able to take part in an innovative and sustainable ecosystem.
The Adventure Tech in black version The Adventure's structure in blue color
The Adventure Tech in black version The Adventure's structure in blue color
The first customer
Swap bike, the largest Dutch long-term bicycle rental company in Europe, will be the first customer to use the Vittoria2GO service. Swapfiets will equip its bicycles with an updated version of the Vittoria Adventure Tech. This is a tire made with graphene-enhanced compounds. Its performance is improved in terms of wet grip and durability. Adventure Tech uses a supple casing for added comfort and a 3mm thick puncture-resistant rubber layer for extreme protection. The tires will be available in both black and blue.
Marc de Vries, Swapfiets CEO, was quick to express his satisfaction with Vittoria's new service: "Swapfiets' success demonstrates that the subscription-based purchasing model is appreciated by consumers and allows us to provide them with superior quality products. We hope that Vittoria's revolutionary approach can positively influence the cycling industry. and help us become a 100% circular business by 2025."
To celebrate this collaboration, Swapfiets and Vittoria wanted to involve the Team Jumbo-Visma creating a special all-blue edition of the famous Vittoria Corsa and the riders of the Dutch team used it during the Tour de France.
A new vision…
The Vittoria2GO subscription service is an important step for Vittoria toward a more sustainable approach to product distribution. It's a prime example of the circular economy applied to the bicycle tire industry.
Stijn Vriends, Vittoria Group President & CEO emphasized the importance of the new service: "Subscription-based supply and circularity are new concepts for the bicycle tire industry. Thanks to Vittoria2GO we can start a more sustainable use of our products."
