Over the course of the summer we have had the opportunity to talk about X-Bionic several times, presenting two complete bike kits made by the Swiss company. For once, however, let's leave the bicycle aside and symbolically put on skis.In recent days X-Bionic has in fact presented a campaign linked to the world of snow entitled: “Feel Supernatural”. The protagonist is Swiss ski champion Marco Odermatt.
King of Cups
For those who aren't ski enthusiasts and don't know who Marco Odermatt is, here's a brief profile of him. He just turned twenty-eight, a Swiss native of Buochs, a small town in the canton of Nidwalden, Odermatt was Olympic champion in giant slalom at Beijing 2022, three-time world champion in three different specialties (downhill, giant slalom, super-G) and winner of four overall World Cups, four giant slalom, three super-G and two downhill.
Not just testimonials
X-Bionic's choice to have Marco Odermatt as the testimonial for its new “Feel Supernatural” campaign is no coincidence. The Swiss champion, in addition to being a skiing star, has recently also become an investor in the same companySince Odermatt also joined the brand as an investor, X-Bionic has undergone a profound transformation, firmly anchored in its heritage but oriented towards the future. The company's mission remains: to transform sweat into energy. Today, X-Bionic boasts over 800 registered patents and is recognized as one of the world's leading brands in sports technology., with a range of products that includes clothing, socks and footwear.
Not only victories, but also emotions
X-Bionic has always been synonymous with excellent sports technology. With the new campaign “Feel Supernatural” the Swiss brand tells how sport is not just about winning, but above all, experience those unique emotions that arise when you test your limits.
At the heart of the campaign is a film that follows Odermatt as he retraces his childhood training locations and moments of victory, reflecting on what truly motivates him. His conclusion is simple but powerful: even if he were not a professional or one of the biggest names in skiing, would still chase that unique feeling you only get when you push yourself further. Because giving your all is what makes you feel extraordinary, and with X-Bionic sports technology, it makes you feel “Supernatural.”
The term "Supernatural" is no coincidence. "Bionic" recalls the brand's nature-inspired innovation, while the "X" represents the amplification of natural effectiveness through Swiss engineering. The union of these two forces gives life to an unprecedented experience: Feel Supernatural.
Let's go!
The “Feel Supernatural” campaign launched a few days ago, on October 22nd to be exact. It will be distributed mainly on digital platforms, with some selected activations in retailShorter versions of the film will serve to raise awareness and highlight key products, while the full version will be available on select channels.
As for Marco Odermatt, his official debut is scheduled for this weekend in Austria in the giant slalom in Sölden.
