REGGIO EMILIA – It took place on Sunday 19th and Monday 20th November the XPC Open House event organized in Reggio Emilia, at the headquarters of Beltrami TSAA two-day event that, as is now tradition, attracted numerous and enthusiastic attendees from retailers, shopkeepers, customers, and even many cycling enthusiasts.
For Beltrami TSA, XPC Open House is more than just an annual eventIt is indeed a true "pillar" of its work organization. It regularly attracts many different cycling souls. Tell and show in the large spaces guaranteed by the Experience Center (XPC) the latest innovations offered on the market by the many brands represented.
A very rich program
The XPC Open House 2023 program was divided into three educational sections. These included real training courses, XPC stage e workshops that covered different realities. The world SRAM (the assembly of Eagle AXS T-Type groupsets and the correct use of aTap batteries and the AXS Track App). The world of Rock Shox (the 2024 SID and SID SL forks). Finally, the Muc-Off brand, which showed attendees the dynamics and secrets of its chain optimization program.
The other brands directly involved in the event's program were Santa Madre, BMZ (which presented its insoles), Corima, Hutchinson and CeramicSpeed.
With Belli, Velo and Podenzana
On Sunday afternoon, The program was enriched by the important TSA Awards ceremony and the awards ceremony for the FCI Reggio Emilia Provincial Champions. Guests included the former professional Wladimir Belli, now a popular Eurosport commentatorMarco Velo, technical commissioner of the Italian national cycling team for the time trial sector. Massimo Podenzana, former Italian road champion and current sports director of the Novo Nordisk team.
To learn about the products
"We are truly, truly thrilled with how this 2023 edition of our XPC Open House went," Graziano Beltrami told bici.PRO, who was present at the event as always with all his collaborators and the entire sales force. "We wanted to offer to those who came to visitci a dynamic mix of products on display, insights and presentations curated by some partner companies. In addition, there were meetings with important figures linked to the world of cycling and awards for the youth cycling categories of our province."
«Without forgetting – Beltrami himself continued – the valuable training sessions we provided to our customers, who registered in advance, regarding some Rock Shox, SRAM and Muc-Off products. This year's introduction of a nice initiative aimed at a younger audience was also a success., to boys and girls on bikes: the Beltrami TSA Gymkhana, held in the large square in front of our headquarters. Many young people were able to participate for free, with freebies available to everyone, simply by showing up with... their bike.
