In recent days, Look Cycle has presented an interesting new feature that will allow all fans of the French brand to customize the following two products: la 795 Blade RS and the pedals Keo BladeThis is a new online configurator called “YOUR LOOK A la Carte”.
The French company, which has its headquarters in Nevers in Burgundy, presented the new configurator on its website with these words: «With the YOUR LOOK A la Carte configurator, your imagination in the digital world meets the savoir-faire of the real world., allowing you to design every detail of your LOOK bike. From pedals to frames, from groupsets to wheels, French expertise and carefully selected components come together to create a bike that is truly yours, built by you, for you, in our workshops in Burgundy, France. Whether you're chasing victory, conquering climbs or testing your endurance, your LOOK bike is made for you.».
We start from the pedals
As anticipated, the customization offered by the new configurator currently concerns the top of the range model from Look, the 795 Blade RS, and the Keo Blade pedals.
When it comes to pedals, the new configurator offers customers maximum control, allowing them to choose the blade design and tension. It allows them to choose the axis options to precisely adjust the Q-factor, between CrMo or Titanium axle finishes and finally to choose one of the three available cleat options.
The top of the range
Thanks to the new configurator, the 795 Blade RS is now completely customizable. Customers can choose the frame color, your preferred groupset and wheels, as well as specifying your stem and handlebar sizes.
Each bicycle is made to order in the Look workshops in Nevers. The process combines French expertise with carefully selected components, ensuring that the final product is perfectly adapted to the cyclist's individual needs. In a certain sense we can almost say that, thanks to the new "YOUR LOOK A la Carte" configurator, Look offers its customers the opportunity to "design" the bicycle of their dreams, as if it were a haute couture dress.
The company speaks
Sébastien Coué, International Sales and Marketing Director of Look Cycle, spoke about the new configurator as follows: «With the launch of the new configurator “YOUR LOOK A la Carte”, We offer customers the ability to design the perfect configuration, from the bike to the pedals, with the same precision and passion that characterizes each product. It's an exciting step forward in performance customization and celebrating the unique bond between each rider and their bike.».
