The appointment is dfrom September 15th to 17th at the Misano World Circuit in Misano Adriatico. TheItalian Bike Festival it has reached its sixth edition And this year, in addition to the Expo area, tourism will be an essential element of the international event. The three days dedicated to cycling and slow mobility will also include The Yellow Cycling, a schedule of competitions, for all ages, to discover the Romagna region and its natural and cultural beauties.
Not just expo
The event does not stop at the circuit named after Marco Simoncelli, but is intended as an incentive to enhancement of nearby places: La Gialla GF Strada, La Gialla Cicloturistica and La Gialla Gravel, athletes and enthusiasts can saddle up and enjoy an unforgettable experience on routes that pass through towns rich in history and culture, immersed in the Romagna-Pesaro nature. From Misano Adriatico to the Conca Valley on the Romagna side, and to the Monte San Bartolo Regional Natural Park on the Marche side, up to the charming villages where you can breathe a particular air, steeped in historical and artistic testimonies.
Organizing events that are intrinsically linked to the location where they take place becomes an important lever for enhancing contexts and increasing their attractiveness on multiple levels. Cycle tourism is confirmed to be a constantly growing trend, because the bicycle allows you to discover and savor the essence of the splendid Italian territories, like no other means.
The trend of sustainability and slow mobility enhances natural and cultural beauty, promotes an appreciation for food and wine and is combined with a type of active tourism rich in experiences and respectful of the environment.
bike economy
The Bikeconomy Observatory analyses, studies and disseminates data that tell the evolution of the cycle tourism sector, for provide information to policy makers, so that more informed and advantageous political and economic planning can be carried out.
Secondo Gianluca Santilli, president of the Bikeconomy Observatory, there is still a lack of in-depth knowledge of the economic benefits of cycle tourism, and the skills to implement serious, high-level projects are largely insufficient.
"The economic benefits of cycle tourism," Santilli explained, "are 4,7 billion in 2021 and 7,4 billion in 2022. A spontaneous growth of 50%, not supported by any specific measure. This demonstrates that the sector has enormous development potential in Italy, capable of attracting foreign tourists passionate about active and experiential tourism. Emilia Romagna is a leading region in Italy for cycling., both in the city, as confirmed by the adoption of the 30 km/h zone in Bologna, one of the Italian capitals to have introduced the 30 km/h limit on most roads urbanand, both in the territories, thanks to the rapid growth of cycle tourism, generated in particular by hoteliers and tourism entrepreneurs of the Romagna coast".
Thanks also to the diffusion increasingly wider range of e-bikes, and at events such as the IBF Italian Bike Festival that enhance the territory, forecasts of future scenarios for the development of bicycle tourism hypothesize a constant increase in revenues, with double-digit percentages.
The example of La Gialla
Seven municipalities between Emilia Romagna and Marche enhanced by the immersive experience of La Gialla. Going up the first stretch of the Conca Valley, a few kilometers from the sea, the characteristic profile of a hill can be clearly seen saludecio with its bell towers, towers, and walls. From the sea, on clear days, you can see a solitary giant nestled among the hills: it is the castle of Montefiore Conca and offers a spectacular view of the Riviera Romagnola and the surrounding plains.
Among wheat fields and vineyards stands San Clemente, the “City of Wine”, a territory of numerous producers: its Sangiovese has obtained several controlled designations of origin. Gemmano is part of Onferno, a small village perched on a rocky spur in Valconca, beneath whichorge a complex of caves which extends for more than 850 metres in the bowels of the gypsum outcrop.
Tradition and culture
Traveling through the region by bike is a great way to discover places that preserve unique culture and traditions. The Gialla continues its journey through three more historic villages, best explored at the leisurely pace of a bicycle. Perched on the ridge that divides the valleys of the Tavollo and Foglia rivers, Mondaino tells the story of the past rivalry between the Malatesta family and their rivals the Montefeltro family. of nearby Urbino. The village is home to the most scenic square in the province of Rimini, Piazza Maggiore, affectionately known by its residents as "The Frying Pan" for its semicircular shape surrounded by a neoclassical portico. In a very fertile area, dotted with beautiful, carefully cultivated countryside, stands San Giovanni in Marignano where wheat and wine are abundant and valuable, not by chance known as the Granary of the Malatestas.
Finally Gradara, a village suspended between past and present, between Romagna and Marche, nestled between the hills and the sea. After crossing the Clock Tower, you find yourself transported to a bygone era, enveloped in the embrace of the imposing fortress and the long surrounding walls. Gradara carries with it the ancient story of Paolo and Francesca.
