2024 brought the official arrival of Primoz Roglic to the Bora Hansgrohe. In the meantime the German team has changed its clothing supplier, returning to Sportful after two seasons with Le ColFederico Mele, Head of Global Marketing at Sportful, He explains to us how the pairing was reconstructed and how it was worked to provide riders with the necessary material.
New color
The big difference compared to 2023 is the color change for the team uniformWe've moved from cool colors to brighter shades. Dark green remains, but we've moved from black and red to lime green.
«Let's start from the assumption – Mele begins – that Bora athletes will use the items we already have in our catalogueObviously what changes are the graphics and the coloring. Based on this we can say that In Bora there was the desire to change the graphics from red to lime greenThe reason is a greater search for visibility in the group and on the roads during training. With the technologies available there are no problems in creating and modifying colors. So, once they told us they wanted to use lime green, We proposed different shades and the team chose the one you see».
Summer uniform
The most important part is covered by the summer uniform, which is used all year round.
"THE The boys will wear two shirts – Mele explains to us – the first is the Bomber Jersey, a classic cut garment. The second one is the Light Jersey, designed for warmer climates. The shorts available from Bora will be the LTD model: equipped with one of the best structured seat pads for cyclistsFor the German team we have thought of two colorways: the classic green and black, to match the national leader and champion jerseys».
«The athletes will have at their disposal – he continues – also a long-sleeved jersey: the Thermal LS JerseyThis is not usually used so much in running, where people usually prefer the comfort of short sleeves, but rather in training, being designed for winter temperatures. Instead of using a shirt, arm warmers and a vest, just wear a long-sleeved shirt."
Cold and racing
The clothing for a WorldTour team must be complete and cover all phases of the season. It runs at every latitude, starting from North part, but Sportful has a solution that, simply from the name, gives an idea of its use.
«For the cold – continues Mele – the Bora boys will use the collection Flanders, with two jackets: one short-sleeved and the other long-sleeved. Added to these is a vest, the Pro Wind Vest. Obviously in the Fiandre collection Accessories against the cold are also included: arm warmers, long and short leggingsTo complete the Bora's clothing kit, there is a hat and a headband to wear on the bike.
Measures and meetings
The first contacts between Sportful and Bora, to prepare for the 2024 season, began in October, as soon as the racing ended.
«Several fittings were done on several occasions – says Federico Mele – starting from October when we went to take the first measurementsThen they came to the company and finally we took the last measurements at the December collection. With the athletes of now, always active, it is possible to do tests and measurements even in the middle of winterIt's hard to find a rider out of shape. Roglic and his teammates were already in top form during the December training camp.
«For measurements, we start with a basic size and from there we understand if any customizations need to be made. In top athletes like Roglic, Vlasov and Hindley no changes were made, they have a rather standard physiognomy».
