SWI launches Thrama on the market, its first bicycle, designed to meet the needs of those looking for a clean design, combining cutting-edge technology and materials. A bike with a focus handcrafted to make each piece unique, just like a jewel.
The Swiss company has chosen as brand ambassador Paul Bettini and Luca PaoliniThe two former professionals with world-class records have contributed to the product development phase and road testing. An ambitious project that puts the the user and the creation of a tailor-made vehicle are the centre of its horizons ready to meet every expectation.
Essentially unique
The soul of all SWI frames is in fact composed exclusively of UD carbon fibers, that is, unidirectional. This material consists of a continuous piece with filaments oriented along a single direction, arranged in very thin overlapping layers and at different angles, to obtain a reactive and rigid structure. The outer layer of 3K carbon arranged in a herringbone pattern instead gives the Thrama a unique and unmistakable aesthetic.
The Swiss company also has the UFSTM TECHNOLOGYThis patented technology allows us to build the frame from a single mold, making real SWI frames monocoqueThanks to these features it was possible designers to control stiffness and elasticity at the load or collapse points and at the same time reduce the weight to a minimum.in fact the needle on the scale oscillates between 650 and 760 grams depending on the size, always keeping the total around the 6.8 kg required by the UCI.
Bettini approves
Putting his face on it and supporting the creation of this carbon work is the two-time world champion and Olympic champion Paolo Bettini. «When SWI proposed this collaboration to me, I immediately accepted, making myself available for the project. As soon as I tried Thrama and I realized I was dealing with a very high quality product., both from the point of view of the performance that the comfortIt has an elegant and at the same time captivating design. What The responsiveness of the chassis and the steering precision are breathtaking. Truly out of the ordinary. The secret of this bike goes beyond what you see, it is hidden in its soul, in its most intrinsic technical features."
The herringbone pattern of the carbon sheets is clearly visible without additional paint. UD carbon is a high quality material that makes the bike customizable according to needs
The herringbone pattern of the carbon sheets is clearly visible without additional paint. UD carbon is a high quality material that makes the bike customizable according to needs
Sewn on
SWI is not a common brand and on its customer focus is based on the desire to grow and stand out from the competition. Thrama is in fact proposed to the public through the possibility to book online a Test Individual rides or group Bike ExperiencesDuring these dedicated moments, customers can try out the bike in person and interact with SWI's technical staff to create their own personalized piece of jewelry.
Customization is the foundation of this project. "Our approach," says the former pro, Luca Paolini – is based on feedback from the customer after the Test Dedicated ride, which allows us to build the bike of his dreams together with him. Thanks to THIN PLY TECHNOLOGYTM, a technology used in cutting-edge sectors such as Swiss watchmaking, applied by SWI for the first time in cycling. We are able to work the carbon starting from very thin layers that can be added, rotated or removed, to create a stiffer or more comfortable frame. based on their different needs. This way, every customer can have a unique bike, just like them."
Our Frames and forks are guaranteed for life and the company's assistance is another undeniable advantage. In fact, the clients they enter by right into a exclusive club made of trips, unique Bike Experiences and dedicated product launches.
