Cycling has changed a lot And it's not Covid's fault or credit. Certainly, the pandemic and an openness to many schools of thought have made cycling attractive even to those who have lived it with detachment for many years. Cycling is no longer just about club jerseys, competitive riders and head-down bullshit., but also a kind of lobby sport. Many schools of thought converge in cycling and where everyone can carve out a space for themselves. The clothing of MB Wear represents this concept, that is, an extremely modern sporting discipline, where everyone can find their own line of thought, philosophy and way of living their passion for cycling.
MB Wear, two former pros
The company it was born almost by chance from the minds of two former riders, Marco Bandiera and Tiziano Dall'Antonia, who have a career as professional riders behind them.
«When you finish your professional career you have to reinvent yourselfYou have to figure out what you want to do and what you're capable of. It's not easy," says Marco Bandiera, "because you're young, but you've never really faced the real world like an ordinary person. You find yourself in limbo and you have to figure out right away which path to take so you don't get left out of it all."
«We were on retreat with the team in Alassio – continues Dall'Antonia – it was the Androni era and one evening we found ourselves with socks in hand talking about what could be done after being ridersFrom there we started with the idea of making socks, also and above all for a personal whim of both of us."
From jokes and smiles, to finally a clothing company that teaches, the step is not that long!
That experience that teaches
The baggage is that of having been a true rider by profession, a job that's a passion, a child's play, and also a commitment that shapes your life. However, like all the jobs you learn as a kid, they leave something in you and make your story.. This knowledge is reported and translated in all heads of the MB Wear collections, which are 100% Made in Italy and are tested and approved by the two founders.
MB Wear socks are still a trend-setter today, even after a few years; the first printed sock specifically for cycling is from this company. But today the catalog is expanding, always with the obsession of offering high quality and attention to detail, not only in the graphics.
Unique graphics, top technicality
The one-of-a-kind graphics and sometimes extreme colour combinations are a sort of trademark, which has brought a new way of interpreting the bicycle, even at a high level. This factor, however, does not detract from the attention to detail and the highest quality raw materials, because aesthetic pleasure must coincide with the gratification that comes from wearing an item of clothing for many hours and under stress. And then those collections that aim to be in line with the user's requests and seasonality, trying not to create confusion.
Dall'Antonia shows us part of the summer collection (@CharliePix) A more technical jersey from the summer collection (@CharliePix) Inside the Maser store (@CharliePix)
Dall'Antonia shows us part of the summer collection (@CharliePix) A more technical jersey from the summer collection (@CharliePix) Inside the Maser store (@CharliePix)
Complete line and wide choice of colors
The crosshair is aimed at the simplicity of choice and functionality, even through a limited number of technical garment lines. This is not a secondary factor and is primarily intended to avoid confusion and disorientation for the customer. The choice of colors and graphic combinations is truly vast, to suit all tastes.
Among the Prosecco hills
Only when you are at the gates of these hills, which to call hills is an understatement, do you realize of the attachment that this land has towards the bicyclePerhaps this is also why Veneto has always produced great cycling champions and interpreters, a hard-working environment capable of sparking ideas.
