Inside the Pro-M Store in Milan, Michelin decides to present its new tires. A way to launch into a market that is becoming increasingly important for the French brandMichelin offers four products for the road, gravel, and mountain bike markets. A sign that the desire to re-propose is extremely strong, in fact, by 2028 the launch of over 20 ranges aimed at the premium bicycle market is planned.
Power Cup: road
The tire dedicated to the road lovers is the Michelin Power Cup, designed for high-level competitions and to satisfy the most demanding amateurs. There are many technical innovations, The first is the tread, designed to improve speed and rolling efficiencyAnother feature, especially important for those seeking maximum performance, is cornering grip. Sometimes the difference between winning and losing a race lies in the smallest details.
The Power Cup is available in Tubular, Tubetype and Tubeless Ready versions. This range meets everyone's expectations, both WorldTour riders and amateurs, who are also looking for the best performances during their rides.
A better guide
The tubular version of the Power Cup includes several technologies, including Gum-X, one of the most interesting presented by Michelin. This is a way to optimize driving efficiency and grip when cornering.High Density Shield technology also offers high levels of puncture resistance. The tire's 2x160 TPI casing improves comfort at high operating pressures. The weight is extremely low, this is thanks to the combination of the tire with a latex inner tube.
Power Adventure: gravel
For the world of gravel the new feature is called Power Adventure, a tire with a hybrid tread. Designed for cyclists who set no limits and ride in any situation. Michelin expands its Power line with this tubeless-ready tire, a product that seeks high performance, available in two colors: black and classic.
This is a tire capable of performing at its best even on dirt trails. Michelin's aim is to fuel cyclists' interest in the gravel sector, offering a product with low rolling resistance and excellent grip.
Dirt and gravel
The tread design, featuring small blocks and a smooth central bead, allows you to pedal on dirt or gravel paths. The serrated part, on the other hand, is ideal for maximum grip on this type of route. and, at the same time, also on the road.
The new rubber compound, Gum-X, also present in this model, optimizes grip on dry and wet surfaces. Furthermore, The Power Adventure uses Bead 2 Bead technology, which consists of an additional layer that protects the entire carcass and offers excellent durability.
Force and Wild: mountain biking
The last two news concern the mountain bike: These are the XC2 and XC tyres, developed and used at the highest levels by Team KMC-OrbeaThe first of the two: the Force XC2 has a tread that offers grip on a variety of terrain. The knobs are centrally located and elongated, to maintain excellent rolling efficiency and consequently high speed. The lateral ones, however, positioned progressively, offer stability when cornering..
The Wild XC, on the other hand, focus on grip and traction, They are designed to be used on soft and mixed terrainThe widely spaced center knobs optimize self-cleaning in muddy or gravelly conditions. This tire also offers high grip on the sides.
