MISANO ADRIATICO – The history of cycling footwear also includes Sidi. There are various innovations, both in the road and off-road sectors, but behind it all there is also a updated logo that marks the new direction of the Venetian company.
«The new Sidi logo looks to the future – argues Massimiliano Mirabella, the company's marketing manager – while remaining consistent with the past. We wanted to keep the lettering clean and minimal, working significantly on the visual impact that the S provides. It represents the two great souls, road and off-roadThe upper part looks like a hook, celebrating off-roading; the lower part, cleaner and smoother, refers to the road world. These are the two souls of our customers, half road riders, the other half dirt lovers."
Sidi Shot 3
Shot 3 is the natural evolution of the top of the range SidiStiffness and fitting coexist best. Shot 3 adopts a microfibre upper with minimal seams and is categorized as a monocoque upper. The rotors (in aluminum) remain central, but compared to the previous version they have a slightly offset positioning. The solution is intended to better distribute the pressure and make the closure itself more efficient. The buttress above the heel (external), but it is directly adjustable, meaning it does not require the use of screwdrivers or tools. The Sidi heel counter allows you to adjust the space around the heel.
The heart of the new Shot 3 is the frame+sole combination, both in carbon. Compared to the past, the rigidity with values among the highest on the marketIt is more comfortable and effective, thanks to a design that allows better fit the shoe in the arch section. The list price is 449 euros, for three color liveries.
New Wire 3, watchword: ventilation
Thanks to a super technological upper, obtained thanks to the combination with the Micro Matrix and Kevlar yarn, tough and wear-resistant, the third generation Wire is designed for cyclists who like a stiff sole, but need a increased ventilation of the foot. Compared to the Shot 3, the stiffness index drops slightly, from 12 to 11. The visual impact tells us of a shoe that is as light, ventilated as it is protected in the areas most subject to wear. This one also features a double aluminum rotor. The lower one has a crossed cable, while the upper one activates a tongue that locks the foot in place.
The locking system activates a sort of internal skeleton of the upper which takes the name of FirmorX. This aims to support and accommodate the foot's contours. The external heel counter uses the same buttress that now equips the Shot 3, can be operated by hand, even when on the move. New Sidi Wire 3 has a list price of 399 euro and is available in four colors.
